Since social media is often signaled as the number one means to promulgate a cause, the hashtag #racismstopswithme campaign is definitely the way to go!
While the call creates a sense of individuality, a corporate and unison approach could greatly strengthen the foundation. What better way to do so, than by enlisting the assistance of faith-based organizations. These organizations command the respect of global circles, and have often pulled rank with government. They have, historically, been on the forefront, addressing civil and social concerns. The church in particular, played a crucial role in the struggle against the apartheid regime. Many liberation movements saw their establishment in the corridors and on precincts of churches; it is therefore my opinion that the church should be more prominently featured in the fight against racism.
Of course other faith-based organizations can play a part too, by mobilizing lobby groups and by creating a space for dialogue.
It is my view that the time has come for us to do a little more than pray. Let us get together and make a concerted effort to fight racism and prove that “South Africa belongs to all who live in it.”